Who Knew?

Unpleasant but not unproductive is what Tim McKeough says in September’s Architectural Digest about Alon Cohen and Adi Tatarko’s renovation experience.  They couldn’t find the right people to do the work and had difficulty conveying what they wanted.  So they took a negative and turned it into a giant positive by launching Houzz where professionals post photos of their projects, readers select their favorites and there is lively discussion by both.  You can disagree and voice your opinion but mind your manners in the discussion because if you don’t the other participants will call you out!

Houzz founders Adi Tatarko and Alon Cohen Photo:Carla Duharte-Razua

We read Houzz religiously and always find more than one bit of useful information or an opportunity to impart the same.  Look for Casart’s blue butterfly in the discussions.  We’ve made friends with many people that, unfortunately we’ll probably never have a chance to meet in person.  It’s not all serious.  Some of the ideabooks are hilarious like Molly Brandenburg’s 7 Ways Cats Help You Decorate with cartoons like this and more comments and pictures of cats than I can count!  (Tim, since you have a cat, you’d love this one)

What started as a local Bay Area site in 2006 is now viewed  nationally and internationally by six million plus each month.  You can source more than 500,000 photos from 85,000 plus experts and upload 4 photos per comment in the discussions with each ideabook.  The couple even use the site for their own projects and they are still working on their own home.  Now, how’s that for entrepreneurship!
- Lorre Lei

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