Did you know that there is a coloring movement afoot?
Coloring in coloring books is a big stress reliever for adults. It’s also become a big business:
“The popularity of coloring books right now is part of that larger movement to break away from the hustle and bustle of life and sort of the internet you know this urge to constantly look at our phone or our computer or check our email,” said Lisa Congdon, who has created three different “Just Add Color” coloring book versions, and has three in the works.
Two things are happening simultaneously this time of year.
It’s nearly the end of the school year for most universities across the country. Many of these grads will be venturing into the world of independence, the work force and their first non-campus/ school-related apartment or living situation as most likely (and hopefully for their parents), first-time-renters.
It’s also that time of year that many homeowners start refreshing their space with Spring’s renewal season by updating or redoing areas of their home or apartment.
Houzz conducted a survey last year that still seems to be current. Here are some interesting excerpted stats that pertain to all age groups based on nearly 200,000 respondents.
• Remodeling trumps moving, except for Millennials:
Homeowners undertaking remodeling projects (66 percent) plan to stay in their home
for the long term, and are motivated by a desire to improve the aesthetics
and functionality of their home to meet their needs. Millennials (36 percent), however,
are more likely than other age groups to renovate with an eye on moving
and increasing the resale value of their current home.
Consistent with prior years, the vast majority of homeowners (78 percent) remodeled to improve the look and feel of their space. Secondary factors include making the space more
functional (54 percent), increasing home value (52 percent) and upgrading features/appliances
via Houzz House & Home Survey 2014
• Hiring professionals is not just limited to homeowners, as 40 percent of U.S. renters on Houzz plan to hire an architect and 32 percent plan to hire an interior designer for some home job in the next two years.
• Hiring Criteria
When selecting a professional [or making any major purchase or that matter], homeowners most value Houzz recommendations and reviews for Casart(83 percent of homeowners rated this as very important (a five on a five-point scale). Also important is that the professional is an expert in their field (70 percent), has a personality the homeowner can work with (60 percent) and has completed similar projects (53 percent). Among Houzz homeowners, of least importance is finding a professional who offers the lowest bid (just seven percent make this a top priority – down from eight percent last year). Price matters most for Millennials, for whom this number jumps to 13 percent.
via Houzz House & Home Survey 2014
Homeowners and renters on Houzz are just as likely to decorate and nearly three quarters of
those in the U.S. are planning a decor project in the next two years (73 percent). Surprisingly, renters are more likely than homeowners to hire a professional for their interior (21 percent versus 17 percent, respectively).
• A Significant Personal Investment
While caution about the economy remains, significantly more homeowners on Houzz are able
to fund their remodeling projects this year compared with last year, and they are investing to
create a home that meets their needs now and for the long-term. With the exception of
Millennials, the majority of homeowners who are remodeling to increase the resale value of their
homes have no plans to move in the near future. The American home is also evolving, as homeowners incorporate new technologies, recycled materials and make their homes more energy efficient. The investment in home renovation is as much a personal investment as a financial one.
[It is interesting to note a previous post, as it could pertain here, that Millennials and the younger generation on the whole value vintage but do not want their parents’ “old, brown, antique” furniture.]
Luckily, Casart coverings offers a decorating solution that satisfies all criteria being, removable, reusable, sustainable and an artistic investment you can showcase permanently or take with you.
Casart Peacock Damask in multiple colorways
With this information in mind, we say to grads, congratulations! Spread your wings & find your personal style that enhances quality in the pursuit of the life you want to live.
Peacocks via Veranda
To current homeowners and renters, strut your stuff and don’t be afraid to try new things to express your personal style and bring even more enjoyment to the life you’re living.
You’re the first to get this news, so be sure to check our website in the next few days.
Veranda Spring March-April 2015 issue
Flowers in design may not be something new but there are so many diverse types and ways to use; especially now, one can’t help but notice, flowers are featured in almost every home decorating magazine, not to mention at the White House state dinner for the Prime Minister of Japan. Just look at that gorgeous floral backdrop!
Clinton Smith, the Editor in Chief for Veranda loves flowers. His editorial in the spring issue reflects on an age gone by when there was an element of taking time to smell the flowers. However with this age in technology, beautiful flower images can be shared in an instant and he remarks how he’d now like to personalize the postings rather than with just a quick hashtag. Hopefully this will be a trend (and not just for flowers) to help appreciate and sincerely feel in the moment that these beautiful flowers bring.
Clinton Smith, Editor in Chief, Veranda March/April 2015 Issue
We love when House Beautiful posts their “paint palette” for gorgeous photos. The spring tulip was their tribute in their April issue.
House Beautiful, April 2015
Loving this color, we have a faux Raw Silk wallcovering that can compare.
Casart Rose Raw Silk self-adhesive wallcovering
The joy of floral bouquet can last all year round, especially if made with paper. These gorgeous floral arrangements by artist and author of Exquisite Book of Paper Flowers, Levia Cetti, were also featured in House Beautiful’s spring issue.