As soon as I interviewed for the Casart coverings internship, I became instantly passionate about removable wallcoverings. As silly as that sounds, I’m sure most of you can agree that there are sometimes companies and brands that you just immediately feel at home with. Perhaps more than anything, my gut instinct was driven by the passionate women who run, inspire, and breathe life into Casart.
My first interaction with Ashley and Deb, Casart’s Marketing Manager, was incredibly positive. As we found mutual interests in everything from interior design and art to Italy and traveling, I felt more and more excited to embark on my new marketing experience. My first personal interaction with Ashley was at her charming house in Alexandria, VA – where I delighted in seeing both Casart coverings and some of Ashley’s hand painted pieces up close. If a house is a reflection of the person (which I believe it can be) than Ashley’s home perfectly reflects the ease, comfort, style, and creativity that both she and Casart demonstrate. If anything, my goal for this internship is to help share and spread the warmth and creativity that Casart coverings represents.
So far, I’ve found myself getting wonderfully lost in the work as I spend hours researching companies and bloggers, adding Instagram photos, and finding inspiration. As I explained to Ashley early on (through a reference from my favorite novel, Alice in Wonderland) I have a penchant for “falling down the rabbit hole” when it comes to things I’m passionate about.
As a M.S. in Marketing and Management student at UVA’s McIntire, I can’t help but get excited to apply all that I learn in class to my new position with Casart. Nothing quite compares to the thrill and adrenaline rush of hands on experience. More than that, however, I am thrilled to have this opportunity because it allows me the ability to meld my business skills not only with my undergraduate English degree from William & Mary, but also with my innate creativity, artistic eye, and love for interior design. From as young as I can remember, I’ve always loved to draw, imagine, and create – to have the chance to meld work with play is invaluable.
Here are a few samples of photographs I took while abroad for a semester in Florence, Italy. My time abroad helped me realize my true passion – for all things visual. As I took classes on Italian gardens, Renaissance Art, and Viticulture & Enology (the study of the Winemaking process), I honed my skills in visual and sensory perceptions – which will hopefully aid me in my present and future marketing careers.