Fall Intern 2014: Perspectives on Casart

Hannah Mattheis, Casart coverings’ new Fall 2014 intern, describes herself as creative and passionate,  with a love for travel, literature, interior design, and art. She joins us from UVA’s MS in Commerce program where she currently studies Marketing & Management. Here are some of her thoughts as she enters her second week with Casart coverings:

 Hannah Mattheis, Fall Marketing Intern

As soon as I interviewed for the Casart coverings internship, I became instantly passionate about removable wallcoverings. As silly as that sounds, I’m sure most of you can agree that there are sometimes companies and brands that you just immediately feel at home with. Perhaps more than anything, my gut instinct was driven by the passionate women who run, inspire, and breathe life into Casart.

My first interaction with Ashley and Deb, Casart’s Marketing Manager, was incredibly positive. As we found mutual interests in everything from interior design and art to Italy and traveling, I felt more and more excited to embark on my new marketing experience. My first personal interaction with Ashley was at her charming house in Alexandria, VA – where I delighted in seeing both Casart coverings and some of Ashley’s hand painted pieces up close. If a house is a reflection of the person (which I believe it can be) than Ashley’s home perfectly reflects the ease, comfort, style, and creativity that both she and Casart demonstrate. If anything, my goal for this internship is to help share and spread the warmth and creativity that Casart coverings represents.

So far, I’ve found myself getting wonderfully lost in the work as I spend hours researching companies and bloggers, adding Instagram photos, and finding inspiration. As I explained to Ashley early on (through a reference from my favorite novel, Alice in Wonderland) I have a penchant for “falling down the rabbit hole” when it comes to things I’m passionate about.

As a M.S. in Marketing and Management student at UVA’s McIntire, I can’t help but get excited to apply all that I learn in class to my new position with Casart. Nothing quite compares to the thrill and adrenaline rush of hands on experience. More than that, however, I am thrilled to have this opportunity because it allows me the ability to meld my business skills not only with my undergraduate English degree from William & Mary, but also with my innate creativity, artistic eye, and love for interior design. From as young as I can remember, I’ve always loved to draw, imagine, and create – to have the chance to meld work with play is invaluable.

Here are a few samples of photographs I took while abroad for a semester in Florence, Italy.  My time abroad helped me realize my true passion – for all things visual.  As I took classes on Italian gardens, Renaissance Art, and Viticulture & Enology (the study of the Winemaking process), I honed my skills in visual and sensory perceptions – which will hopefully aid me in my present and future marketing careers.

 

Flowers positioned above the doorway of a house in San Gimignano, Italy.

Flowers positioned above the doorway of a house in San Gimignano, Italy.

The canals of Venice, as seen from a gondola's perspective.

The canals of Venice, as seen from a gondola’s perspective.

Colored dishes

Italian painted dishes from a store in San Gimignano, Italy.

Going with Gourds

Getting pumpkins this weekend and noticing some similar colors.

Pumpkins on Casart coverings Slipcovers for your walls, casartblog

It’s always so hard to choose one

casart-orange-faux-Linen and Drysdale-room view_casartblog

Orange Faux Linen with Interior Design by Mary Douglas Drysdale

Casart coverings Oranges browns on Slipcovers for your walls casartblog

A selection of oranges and browns from Casart

Green Gourds on Casart coverings Slipcovers for your walls, casartblog

Unusual, multicolored green gourds are a color inspiration

casart_green_faux_linen on Slipcovers for your walls, casartblog

Green faux linen from Casart coverings

casart_green_wallcoverings

A collection of Casart coverings from our green palette

 

Odd Shaped Gourds on Casart coverings Slipcovers for your walls, casartblog

These gourds have strange shapes but their colors fascinate

Casart-Drysdale-JeffersonYellow-Faux-Linen

Mary Douglas Drysdale Signature Color – Jefferson Yellow in Faux Linen

The fall palette has so much to offer that it’s hard to choose just one colorway.

Can’t decide? Go with multicolored flowers with all these colors and what a benefit that they keep blooming.

Ann Alger Orange Lily_for Casart coverings

Ginger & Spice and Everything Nice

Ahh the crisp, cool days of Autumn are finally here!

It’s one of our favorite times of the year with the brilliant fall colors: falling leaves littering the landscape with yellow, orange and red.

fall foliage on casartblog

Fall Foliage, Corner Brook, Newfoundland, CAN

These gorgeous pictures from Purple Leaves give a glorious impression of Autumn.

Autumn via purple leaves 1 on casartblog Autumn via purple leaves 2 on casartblog Autumn via purple leaves 3 on casartblog Autumn via purple leaves 4 on casartblog

Cool blues, olives, greens and burnt umber also come out in fall vegetables and fruits like cabbage, Brussels sprouts and Asian pear, apples and butternut squash.

Fall Vegetable Gardening on casartblog

{via Fall Vegetable Gardening}

Even ginger has its heyday.

ginger_scineceandfood_tumblr_casartblog

Ginger – flavor of the month via ScienceandFood on tumblr

{via tumblr:  Science and Food}

We like ginger because of the strong, spicy-odor and opulent color.

We’ve used it in many delicious foods we make and having ginger tea is a pick-me-up as well as  healthy tasty treat, perfect for warming you up during the first-chilly Autumn days.

I’ve never had it Indian-style with milk but this looks like a recipe well worth trying on Veg Recipes of India.

ginger tea on casartblog

Ginger tea via Veg Recipes of India

For decorative purposes, we’ve paired it with hue related colors like black anise and tumeric and down, as it is used in our Peacock Damask.

Casart Damask-stool_casartblog, as seen on Slipcovers for your walls

Casart French Peacock Damask with vintage trunk and modern stool (tumeric / down colorway)

Casart Peacock Damask all weather PIllow slipcover

Tumeric / Down Peacock Damask pillow cover with Ginger/ Down wallcovering

Casart coverings_French Peacock Damask, as seen on Slipcovers for your walls, casartblog

Casart coverings’ French Peacock Damask — ginger/ down colorway

Casart Peacock Damask Pillow-wallcovering

Black Anise / White Peacock Damask pillow slipcover with Ginger/ Down wallcovering

Casart French Damask_sample1_web, as seen on Slipcovers for your walls, casartblog

Some neutral Peacock Damask colorways

 

Want to get more spicy with cloves and all the rich spices of fall? Try these French Peacock Damask designs basking in Mediterranean flavorful colors.

We think ginger and spices of this kind make everything nice.

Casart Peacock Damask_sample2

 

French Damask_sCasart Peacock Damask_sample3ample3_web

 

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