The transitive verb, personalize, means to mark (something) in a way that shows it belongs to a particular person. Wikipedia defines personalization as using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is becoming a factor in education, health care (i.e. personalized medicine), television, and in both “business to business” and “business to consumer” settings. Social Network websites use personal data to provide relevant advertisements for their users. Websites like Google and Facebook are using account information to give better services.
I will begin by personalizing my internship. Looking back on my experince with Casart coverings, (I know it’s not the standard capital C for coverings, but it Does personalize Casart) I am extremely grateful. Though balancing my schoolwork with the work from my internship was difficult, I learned a lot about time managemeng and organization My initial goals were to learn more about business and marketing and how to implement necessary skills I may need for the future. I ended up learning much more. I learned important things to consider when marketing a certain product and how much thought and work goes into advertising. I learned the extensive research involved in crafting and personalizing a pitch. I learned about the crunch of meeting deadlines and the grueling proofing that Word Check won’t catch! .
I greatly admire Casart coverings. I think the idea behind this company and the product itself is amazing: repositionable, removable and reusable wallcovering that can also be put on metal, glass and other surfaces besides walls. How’s that for being both convenient and cost-saving? Going into sophomore year, most students move to apartments, don’t have a lot of spare change, but still want to personalize their rented space. I know I will be recommending Casart to my peers. Here are just a few examples of how, with a minimum investment of time and money, a space can become your “own”.
The most rewarding part of my internship was helping with big projects like creating eNewsletters, press releases and the company catalog. Though these projects were difficult and required a lot of work, it felt good knowing that I learned a lot about the business world that I didn’t know before and gained skill that will help me in the future.
Lorre Lei and Ashley were very helpful and approachable. Whatever I needed, they would do their best to guide me and help me finish challenging projects. It is clear that they are passionate about their work and their company, and it was a pleasure working with them.
- Julia Rodriguez
Fall Marketing Intern, 2013
Now, our turn to personalize-we thank you, Julia, for all your efforts and hope that the exposure to business and marketing offered by the internship will serve you well throughout your lifetime. We wish you the best of luck in your studies and your future.
- Ashley and Lorre Lei